All posts by Dominique

Why give “your customer” a seat in the Boardroom?

In an era of major transition with digital disruption, changing organizational models, changing theory of businesses, boards need to listen more to the “outside” world of customers and respond to their increasing power and needs.

 Every business and every board has in fact the same priority: to create and keep customers. Boards and CEO’s must recognise therefore the importance for their organizations of Customer Experience (CX); giving them the ability to listen to the Voice of the Customer (VoC) through additional customer channels than their existing ones, such as the salesteam or the marketing manager.

 CX – centric companies build customers who are more loyal, promote proactively more and better the brand, have more repeat business and as a result typically have higher revenue growth and market share.

Because the purpose of business is to create and keep a customer, according to P.Drucker, the business enterprise has two – and only two – basic functions: marketing and innovation. Only Marketing and Innovation produce these basic results; all the rest are costs. It’s also for these two domains that each company should have a “direct line” towards the customer(s).

 Companies need to close the gap between their boards and their customers if they are to meet their expectations for growth. That’s is exactly the core purpose of what CX (Customer Experience) and CEM (Customer Experience Management) should be.

 A board however cannot change a business on their own. They can and should create the platform from which CX-change can happen, involving a large and active engagement of the leading majority of their organization.

 It’s a good practice to start small and agile, building quick wins and bit by bit increasing the visibility. Avoid reinventing warm water and use external professionals to help anchor these new domains into the daily business as usual. Dedicate a seat, labeled “the customer”, where the marketing manager, the quality manager, the sales manager, the production manager,… and even a key account could be invited to take place to listen or to answer for your customers.

We embrace ambitious start-ups, scale-ups and SME’s towards exponential growth.

For more information and guidance, contact us via info@triplegrowth.eu or call +32 495 246 662

Author : Yves Ovelacq is founding partner of TripleGrowth, an organization of entrepreneurs for entrepreneurs, boosting sustainable growth and results for companies with ambitious goals. 

© Yves Ovelacq

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THE Customer Journey Grows Your Business


In a nutshell, THE customer journey grows your business if  analytics measure and interweave every mark that your customer hits relating to your business, across multiple channels and over specific periods of time.

These analytics pool together millions of events, outlining them into journeys that stem from your customers point of view. The approach is a data-driven way to analyze, discover, and potentially influence the roadmap of your customers’ path. And this data is available to the business owner in real-time. Therefore, kinks in the road can be mitigated immediately.

Customer Journey Analytics: An Overview

An example goes like this: A customer is shopping for a new internet provider for their home. This path goes many different ways in different conversations the customer engages in. Each touchpoint is measured to see how the customer reacts to each interaction. Through the online searches, the phone calls, the internet setup, and any ensuing communication after the fact, the company is measuring the ins and outs of every step of the journey. Measuring this from patron to patron helps to identify what methods are getting in the way of company growth, customer loyalty, and overall customer satisfaction.

Customer journey maps remain popular among many businesses to improve the customer experience. When backed by journey analytics and hard data, they become even richer and capable of adding extra adding value to grow your business.

After implementing changes based on customer journey analytics, it has surprised many businesses to see such drastic differences. Businesses can expect higher satisfaction rates, improved customer retention and loyalty, and surging growth when providing a smooth path.

 

The customer experience  is the most important part of your business. If you’d like help understanding your customer’s journey, consider contacting me for a free 15-minute consultation.

 

Happy to help !

x-factor

What is the X-Factor in Your Business?

Nowadays, it’s too easy for businesses to drown amid growing competition. The advent of user-friendly web-building software and straightforward marketing techniques have brought about a surge of startups and entrepreneurs, making some companies with the most flawless of reputations fizzle out like a dead light bulb. The most important way for a business to sustain their presence amongst the noise and form a loyal customer base is to have a clearly defined X-Factor.

So what is an X-Factor? Each business in the world likely has more than a few characteristics in common with another company, such as a great location, a professional team, or a few dream products. A business’s X-Factor is not about these common positive attributes, but instead the unique characteristic that sets them apart from the rest. It’s about what makes them an intriguing and special company for customers.

For Amazon, their X-Factor is likely their Prime service with speedy shipping. Netflix’s revolutionary methods gave customers an out from cable with ad-free shows that they can watch at their leisure. And Coolbleu? Their everlasting smile…  Near me, there’s a bakery that sells buttery muffins as big as softballs. A solid X-Factor can give businesses a 2 X to 10 X advantage over their competing counterparts, so it will ultimately be the most important and most powerful factor for growth.

Finding Your X-Factor

 

An X-Factor is not something that can or should be copied. Each company is its own island with its intrinsic flora, fauna, and all else that gives it its individual characteristics. If you take a tree or other elements from an island in the South Pacific and plant it in harsh conditions near the Arctic, it will die. Rather, you have to find what makes your own island special and nourish it so that it blossoms and makes your island the best of them all.

If you don’t yet have a defined X-Factor, don’t worry. An X-Factor isn’t something to be pulled out of a hat; it’s something to take your time developing. There is a spaghetti bar in my city, claiming the best spaghetti in town (spaghetti is 85% of their turnover). It was founded 30 years ago and still has the same unique recipes, huge portions, and free cheese gruyère. It has operated on powerful word-of-mouth exposure since the beginning. One of the major bookstores located in the centre of my birth-city has a very wide range of books in all categories from novels to management to art books. The venue serves delicious espresso with great sweets. Cozy corners are abound where you can quietly ‘taste’ some books, and they have a free study room upstairs.

Targeting what will make you stand out in your specific area is how you can narrow down your company’s best X-Factor. Everyone has one; you just need to find it.

While you’re thinking about what makes your business special, ask yourself the following questions:

  1. What’s the most valuable thing you offer to your customers?
  2. What makes your company shine?
  3. What are you and your company amazing at?
  4. How you delight your customer?
  5. When do you customer take you in the era of worth – of-mouth?

After You’ve Found it 

Finding your X-Factor is the most difficult part. Now, you have to strategise how to mold it to reach its best potential. Using mindful marketing and unique communication techniques helps bring attention to your business where customers will find your unique X-Factor. Don’t be afraid to show off what makes your business so special. And remember, your X-Factor defines your business, so make sure that it continually embodies the spirit of what your company embodies.

Details are what gives all things form, and it is in these details that we find the path to success. If you’d like a helping hand to better your current business’s positioning, consider contacting me for a free 15-minute consultation. I  know a more than a thing or two about nailing down a company’s unique qualities and reinforcing their X-Factors. Book your free 15-minute call now.

Customer Experience is crucial for you.

Customer Experience is crucial   for you.

Customer is crucial for you. Yes, it is for sure. It is the key to be future proof. “The purpose of business is to create and keep a customer” as P. Drucker nicely and shortly quoted. This is the start of any business. It should be seen as a cycle, whereby at each re-ordering the supplier gets to know better and better his customer, building a relationship so that he knows or even anticipates how he can serve him better.As a consequence “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

These two quotes highlight the importance of truly understanding and serving the needs of your customers. It included yesterday customer experience or “CX” informally already. Drucker recognised very early what we still see too often: companies create so much bureaucracy and are some so much occupied with themselves that they sometimes tend to loose site with the (end)customer or in other words with what’s really important.

Enhancing the customer experience delivers ROI. Satisfied customers spend more and stay more loyal over time. Moreover customer experience impacts total return to shareholders (TRS) dramatically. According to the American Customer Satisfaction Index and the Medallia Institute CX-leaders achieve four times the growth in value of the laggards over a ten-year period.

How do these companies realise such wins? First, they find out what really matters to customers. Then, they excel at translating, measuring and industrialising this into their operations. As a result they take out cost and create new experiences, additional value and the profit that goes along with it.

Before investing in your customer experience, check where your product is in the life cycle and in the market. Is it still answering correctly market needs? If yes, it will be worthwhile to undertake customer experience journeys.The start of customer journeys often has a result that the churn figures improve. Customer are staying and business is saved. The second phase is where deeper and closer communication with key accounts allows to delight them and generate ambassadors that will do the marketing or word of mouth at no cost. The third phase is where the customers will help you discover new needs and innovate on products and services.

Author : Yves Ovelacq ©

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obama FORWARD THINKING LEADERSHIP

Forward Thinker: Barack Obama

obama FORWARD THINKING LEADERSHIP

On Friday, September 28th, 2018, Barack Obama was interviewed in Amsterdam at the  Forward Thinking Leadership conference. I drove over 250 km to be there, and his words resonated with us all in the deepest sense. Obama spoke about his experience and compelling takeaways from his time in the White House.

Keeping a Normal Life

As one of the most prominent, well-spoken leaders in White House history, Obama was asked how he normalized life in the most powerful chair in the world – especially coming from a humble background.  Besides sitting at the dinner table with his wife and daughters every evening at 6:30, he brought his mother-in-law into the fold, who lived on the premises.  Each evening, he’d open 10 letters from citizens and would proceed to read them at dinner. This made sure he and his family stayed connected beyond the “bubble”. Furthermore, Obama continually reminded himself that the baton would eventually be passed; that returning to citizenship would be his most important job.

The Power of Truth

While holding a mic that would reach not just his country, but billions across the globe, the former US President insisted on truthfulness as a speaker.  His speeches and text, completely written by him, carried an authenticity that he encourages, saying, “believe what you tell, and believe what you say.”  He emphasized this to companies, “because under an authoritarian leader corruption is lurking.”

When Barack Obama came into office, he hired a Chief Ethic that measured the ethical outcomes of decisions. With this, having an extra “check and balance” next to him was a bonus in making sure he made the right choices.

Lessons Learned

Michelle and Obama left the white house “with our souls intact”. They learned important lessons, like the power of storytelling, meaning what you say, practicing humility, honesty, and not getting sidetracked with who you want to be and climbing the power ladder; instead focusing on who you are now.  He puts humor on a pedestal and sees it as an important tool to “keep things in perspective.”

Even with the appointment of President Trump, Obama has faith in youth and he trains young leaders through the Obama Foundation, telling these youth that leadership starts with listening. And in the middle of tough spots, like the 2008 financial crisis, he found value in others who had experience.

Keeping his family together in the chaos of being the President of the United States was no easy task.  He credited his wife Michelle for being a “fantastic woman” that tied all the knots.  And in terms of keeping focused on what’s important, he says, “Contribute to the things that you find important. Make the world a little better every time.”

And with that, Barack Obama instilled hope, motivation, and kindness into an inspired group of onlookers. I left the Forward Thinking Leadership with a permanent pep in my step, and hearing from influential guest speakers as well as the former US President was a day to be remembered.

Want to know how I can help you with my inspirations? Contact me and I’ll show you how I can lead you on the path to workplace happiness and promising success. Happy to help.

 

The Disability Service Providers and the Disabled Community

Disability service providers (referred to as businesses throughout) have been shifting to a more inclusive approach for disabled persons (referred to as customers or residents throughout), as well as for their families and caretakers.  Some understand the need for more customer empowerment, or giving disabled persons more choice, authority, and control in their care.

A more inclusive approach ends the act of simply being a “service provider” and instead forms a partnership.  This team enterprise intertwines the caregiver and resident, allowing the disabled community and their families a voice in their routines.

As a father with a disabled daughter, I understand that how much control a disabled person has in their care may vary on the demands of their individual disabilities.  My beautiful 22-year-old princess has multiple disabilities, both physical and mental, and communicates basic needs with pictures (pictos).  She is wheelchair-bound and has similar capabilities to a 2-year-old child.  The issue at hand is letting each person feel empowered by allowing them to have the most amount of say within their means, and allowing that flower of control to continually bloom.

While transitioning to an empowering approach, the provider becomes a “coach” instead of a caretaker, and in a team, there is no longer a “product” mentality of residents. And even as many more companies are embracing this methodology, there is much work to be done in advocating for more disability service providers to adopt more empowering methods in disability care.

How Disability Service Providers Can Become More Inclusive

The approach of becoming more customer-centric is simple: inclusivity.  Bringing disabled persons into the folds of any and all process decisions, no matter how small, is a practice that lets the customer and family take the reins on their health.  Each choice made plants a seed of growth that proliferates through all facets of the customer’s life.  And the confidence gained through empowerment of choice has a value beyond anything monetary.

Giving disabled people a real choice is more meaningful in every aspect of care.  I can give my daughter water to drink when she is thirsty, but in doing so, I’m choosing her path.  So I let her choose between water, milk, and fruit juice.  The simple yet “real” choices make care anything but superficial.

Lifting up disabled individuals through empowering partnerships is all about seeing the perspective from a customer’s lens.  And to do this, there are certain steps disability service providers should take.

Define Your Audience

Any business that focuses on specialization creates a recipe for both quality and success.  And by targeting a centralized group of customers, you’re fostering less generalization and more expertise with particular customers.

Generalizing disability services is difficult, as it’s hard to cater to a vast number of disabilities.  Understanding the ins and outs of a specific group of customers, just like a specialist neurosurgeon, means you’re offering meaningful services and are furthermore able to create quality experiences for your residents or customers.  In closing the gap on your services, you can then begin to create purposeful goals for each customer.

Mapping and Monitoring the Customer Journey

A customer’s journey is ongoing, and service providers are all responsible for walking along that journey with their customers.

The key to successfully evaluating and monitoring each customer’s individual journey is seeing things from an “outside-in” perspective.  Instead of planning for services based on what the company thinks the customer needs, jump into the shoes of the customer and evaluate their true needs based on their perspective.

Each customer’s journey will have their own set of problems that they want to solve or improve upon each day.  Having understanding, compassionate care from management on down is the best way to reach the customer on a personal level.  Practicing engagement with everyone in the company that encourages empathy puts customers at the forefront of important decisions.

Identifying and Solving Needs

Ferrying along the path of experiences with each customer brings forth a puzzle of individual needs and focal points for continual progress.  And once the pieces are identified, only then can they begin to be fastened together in a coherent way.

When attempting to solve each individual issue, different people in your business should be engaged.  An effective strategy in inclusivity is not just involving the customer in the process; it involves bringing together your entire team to create many different solutions devoted to improving customer’s experience in every aspect.  It’s not just individuals, but teams that create positive change.

Continuous Feedback and Improvement

Furthermore, through continual monitoring, identifying needs, and highlighting new goals, there’s boundless room for feedback and improvements. Crafting an inclusive operation involves frequent review of what’s working and what’s not.

The benefits of providing a customer-centric platform are not just better for the customer; it’s a sustainable business model.  Residents want control and say in their lives.  The ability to have a full scope of choice is more meaningful for them and the providers.  Retention rates will be much higher than disability service providers providing a less meaningful service—a clock in, clock out, mindless rotation.

I’m a lucky father, and I’m overjoyed to have a beautiful, sparkling daughter, whom I call “princess.” I greatly appreciate the care center, De Vleugels, that she lives at—they do an outstanding job in inclusive care.  And as someone who has seen many centers and has a firsthand notion of disability care, it’s my hope that more centers continue to improve upon empathetic practices with customer-centric care.

 

My gratitude for the staff of the care centre De Vleugels (Klerken, Belgium) for their engagement, each day , to provide my princess the inclusive care. 

 

 

 

Why Referrals Are So Important For Business Growth

Referrals are so important for business growth.  Acquiring referrals is an age-old, highly potent way of increasing revenue in a business.  A potential customer hearing about another’s positive experience with your business not only brings attention to your brand; it makes people much more likely to engage, make purchases, and stick around as long-lasting clients.

Marketing techniques can only go so far, and both natural and digital referrals from customers who are left with positive spirits from experiences in your business can be the most powerful tool in your company pocket.

Types of Referrals

Referrals are hands-down the best way to bolster business.  Let’s take a look at the different types of referrals and why they matter.

Digital Referrals

Digital referrals, commonly online reviews, are typically viewed after people scribe a review about a business on platforms like Yelp, Amazon, google, or other platforms  These online reviews, depending on their circulation, have the ability to make either a massive boost or dent in business, as the world is taking to the web to find places to shop in this new digital age.

Social Referrals

A relatively new type of referral happens through social platforms such as Instagram or Facebook.  Many companies and brands are choosing to work with specific influencers—celebrities or ordinary, everyday people who may happen to have a lot of exposure and eyes on them—to generate leads for their brands.  Generally, influencers, vloggers, or others with exposure will inform their followers and viewers about a brand, pointing their followers in the direction of that brand and what they’re offering.

Word-of-Mouth Referrals

The old school word-of-mouth technique is a mechanism that can be encouraged but not necessarily controlled—but word of mouth referrals are fluid, inherent, and because they work on a foundation of trust between close relationships, they’re highly effective.  This is the most powerful way to generate leads and build business—and it depends very much on the businesses true operations and how they genuinely connect with their clients.

Word-of-mouth referrals can be encouraged through email chains and specified targeted referral programs, but if a customer has an organically positive experience with a business, they’re much more likely to pass that information along to their family and friends.  Additionally, the retention rate with word-of-mouth techniques is so much higher than that of regular marketing, influencers, or anything else. So for business growth? ‘WOM’!

Why Referrals are Important for your Business Growth

People are four times more likely to buy when referred by a friend.

Referrals are the best leads your business can get.

Referrals have a 16% higher lifetime value.

 Referral leads convert 30% better than any other marketing leads.

(Via 11 Surprising Referral Statistics)

Ultimately, the implications of positive referrals can be a much more powerful tool than even strategic targeted marketing practices.  Influencers and online reviews play a big role in general customer referrals, but ultimately, the strongest type of referral that you can attain is through true, unabridged word-of-mouth.

Those listening to sound, uncontrived information from someone they trust are much more likely to hop over to your business and stick around. And engaging in organically ethical, positive, and overall good business practices are the best way to obtain any type of referral.

 

Blending passion, creativity, and a genuine zest for helping others into smart business practices and business growth is my proven method of guiding people to the path of success.  As a professional networker for over three decades and a firsthand beneficiary in word-of-mouth results, I hold your personal key to better business performance.  Give me your challenges, and let’s grow together.

 

 

T: +32 495 24 66 62
E: dominique.demeulemeester@telenet.be

Customer Experience starts at home …


                                Customer Experience starts at home …

Customer Experience. Nice to have or ? Prosperity in your business and work life thrives off positive experiences from satisfied customers. But nowadays, it’s commonplace for our focuses to be lasered in on profits, KPIs, and generating leads instead of fostering genuine relations. What’s meaningful and instrumental for the well-being of your business – a positive customer experience and a pleasant workplace – can fall through the cracks of management jargon.

Fundamental, innate human mannerisms breed successful business practices, and it’s oft necessary to rewind, wipe the slate clean, and make a fresh start of your understandings. The ingredients of success are a lot easier than the puzzle presented to you in a corporate handbook. So what’s the baseline, crucial practice for revenue, sustainability, and a healthy customer exchanges? Authentically giving your customers a positive experience. Customers have positive experiences when dealing with happy employees and coworkers, and being able to provide this to a customer has deeper roots than simply plastering on a smile and forcing through the day.

The kicker is that a positive customer experience begins in your home – not at your second home (work), but at the heart of where everything matters – where we spend time with our loved ones. Good customer experiences come from cultivating healthy relationships and environments in your home.

Inherently positive people that interact well with coworkers and customers aren’t just harbingers of overactive serotonin – positivity can be a learned and practiced tendency. At home, it’s easy to get frustrated when the kids paint your favorite shirt, or overreact and spill your anger over a burdensome day, but these stresses can be molded to not be as disruptive as our often negative-leaning brain tends to be, and can be prevented from working their way out in the workplace. Learning how to treat your loved ones with unbridled kindness, even in the midst of frustrating situations, not only makes your home a more inviting place to be, it creates a trail of beneficial experiences to your workplace, your coworkers, and finally, to your customers.

Why Harmony At Home Is Important

Success in life doesn’t start at work. Success with customers and success in our work begins long before we grab our briefcase or purses and push open our doors. The vision of your day starts with attentiveness and care in your home. It is only after nurturing our household that we can truly feel fulfilled enough to carry over our best selves to the workplace, propagate these triumphs at home to bettering and uplifting our coworkers, shining the true nature of ourselves through to a waiting customer.

Authenticity Matters

If a positive experience is at all contrived, true moods reveal themselves and break through in one way or another. Authenticity is pinnacle with every transaction, and blossoming more positive customer experiences is easier when the roots are clean and pure. When real congeniality is achieved in the home, real congeniality carries over – the domino effect of good moods and gratified people is amplified through the groundwork you’ve created in your personal space. You no longer have to fabricate thoughts or feelings.

The above is simple human nature. Sparking a flame of good experiences at home and letting the effects organically spread to the spectrum of your business easily becomes second nature – you just have to begin. There’s never a better time to practice providing your loved ones with acts of service. Just watch the effect this simple process has on your personal demeanor, your interactions with coworkers, and your customer experiences and sales – and not with the simple intention to boost your sales, but to make a difference in many peoples lives, and create bonds and interactions that go beyond business.

Do you aspire higher?

Waarom ben ik trots op mijn Nike sneakers ?

Trots zijn op je Nike sneakers, tja. Daar moet een goede reden voor zijn , niet ?

Onlangs sprak ik als gastspreker op het Special  Olympics  Scientific  Symposium.  Professor Dr. Bart Cambré, Research Director aan de Antwerp Management School  nodigde me uit.

Thema :  incubatie van mensen met een handicap (fysisch en/of mentaal) in de samenleving, en dit door middel van de sport en het bedrijfsleven.

Gastsprekers uit de politiek, uit de academische wereld, uit de medische wereld, uit de sportwereld  en de voorzitter van de Special Olympics International, Timothy Schriver (neef van de familie Kennedy).

Wijze mensen samen.                                                                                                 Maar wie raakte de emotionele snaren van het publiek ?

3 mensen ; Evy, André en Els.

Evy Ploegaerts en André Schepers, deelnemers aan de Special Olympics en medaillewinnaars. Zij werkten actief mee aan een onderzoek door de Antwerp Management School rond inclusie. Deze keer geen onderzoek ‘over’ , wel  ‘samen met’.

 Maar de ‘star of the day’ was Els.

Wie is Els ?

Els Cornelissen is een vrouw met een mentale beperking.

Zij werkt al 15 jaar voor Nike European Logisitcs in Laakdal.

Haar mama werkt er al meer dan 30 jaar. Family business dus.

Els volgt al 2 jaar avondles Engels.

Op dit symposium gaf zij een aangrijpende getuigenis.

In perfect Engels, beheerst, met een glimlach,  duidelijk, kordaat, met impact. Els bewijst dat ze , ondanks haar beperking, er staat.      In het leven privé en professioneel. Zij bewijst dat iedereen talenten heeft, kansen moet grijpen, en er voor gaan.

 

Scientific Symposium Special Olympics

Els

Ik kwam vlak na haar , als spreker. Met de krop in mijn keel.

Els, een aangrijpende getuigenis, een ‘takes your breath away’ verhaal.

Zo start mijn voordracht ; “Els, you took my breath away ! “

En wat hebben we vandaag geleerd van Els ;

1.       Sta op met een glimlach en geloof in je dromen.

2.       Doe je werk met passie.

3.       Wees ambassadeur voor je werk.

Nike Worldwide kan zich geen betere ambassadeur indenken.             Els ademt en leeft NIKE ! Een voorbeeld, voor velen.

Wat ben ik trots dat ik in juni deze  leuke Nike sneakers  kocht …:)

Gympies Nike

Dank aan ;

Prof. dr. Bart Cambré, Director of Research, Antwerp Management School

Heidi Gillemot, Diversity Manager Nike European Logistics Laakdal

 

Sfeerbeelden foto’s

https://www.facebook.com/media/set/?set=a.900506209962054.1073741848.214162758596406&type=1

Sfeer video en getuigenissen

https://www.youtube.com/watch?v=zT7CjwdpIOs#t=411

 

Als werknemer bedrijfsloos …

Als je als werknemer zonder job zit, en je hebt altijd in bedrijven gewerkt, dan is het woord ‘bedrijfsloos’ beter dan ‘werkloos’.

web

Dominique Demeulemeester

 

Het woord werkloos is stigmatiserend. Zeker na 32 jaar onafgebroken getimmerd te hebben aan een boeiende loopbaan in sales en marketing.

Een dag gebeurt het dan toch. Het licht gaat uit.

Een ondernemer neemt een onverwachte &  onbegrijpbare beslissing na 4 weken …

Om 8h40 sta je thuis, met chauffeur.                                                                      De taxi deponeert je netjes voor je woning, in stilte. Zonder woorden.  Daar sta je dan. In je living, enkel kilte.

Wat nu ? Je maatpak uit,  je jeans aan.  Stap 1 dus …

De eerste voormiddag wat telefoontjes.Wat mailtjes, links en rechts. Reacties van ‘shit’ tot ‘godvert’.

Eén dag later op kantoor.

Neen , niet ‘als werkende loontrekkende’. Maar als sollicitant.

Bij Bruno , een vriend-ondernemer van Zquadra te Kortrijk.           Bruno zei ; ‘Dominique, jij gaat thuis niet zitten kankeren !                        Ik geef je een buro. ‘

Wat Bruno me gaf, was een identiteit. Chapeau !

Je bent pas mens als je een job hebt. Waar of onwaar ?

Wat waar is, dat je met een job wel een identiteit hebt binnen de samenleving. Wat die job ook is, je hebt een doel.

Naast de centen, is het voldoening dat je iets kan verwezenlijken. Zelfontplooiing, deel uitmaken van een organisatie, waardering, collega’s, sociaal contact, etc

We werken, We vechten. We bouwen.  Iedere dag. Sinds 16 sept.

Ik kijk in de ogen van mijn prinses …                                                                              Ze lacht,                                                                                                                                     Ze begrijpt.                                                                                                                               Ze weet. Meer dan wij ….

 

 

Special thanks to Bruno www.zquadra.be